The ‘therapists’ secret weapon’ Carl Munson reckons that if you want your business to work for you, and not end up exhausted working for your business, you need to face one fact and get external help.
I’m sure you’ll agree that you “you don’t know what you don’t know” (you might want to read that again). This is especially true when it comes to running your own business, because if your business is struggling or not giving you the results you want, you clearly - as yet - don’t know what you need to succeeed.
Somebody once said that running a holistic business was “the best job in the world, but one of the hardest to get off the ground”. I agree that it’s the best job in the world - helping people to be well, healthy and happy. And I believe you should make a good living - if not a great living - doing it. In fact there’s never been a better time:
Think about it:
- Interest in complementary therapies is UP
- Interest in sustainability and care for the environment is UP
- Natural health awareness is way UP
- Awareness about alternative living is UP
- Demand for ethical, fairly traded and handcrafted products is UP
Where the wind was once in our faces it’s now behind us, filling our sails. And yet…
Why is it that so many holistic businesses are setting up with the best of intentions and sadly struggling along often getting nowhere fast? It comes back to the old chestnut: “they don’t know what they don’t know”
Andy Metcalfe who started international business directory and resource Holistic Local back in 2005, knows better than anyone the challenges of starting a business that “seemed like a good idea at the time”:
“We started from nothing and know what it’s like to start a new holistic business. Although we now we have over 5,000 members, we want to share what we’ve had to learn the hard way,” says Andy who has perservered and been happy to learn the hard way. “The problems we faced, have been faced by thousands of business owners before us, and we realised the answers were all available if we searched for them.”
“It’s a depressing fact that, despite the ever-growing popularity of natural healthcare and conscious living, many talented therapists and other holistic business owners are not achieving the success they richly deserve,” adds Andy, “And in some modalities over 70% of newly qualified therapists quit within two years of starting out. That’s a grim statistic.”
“According to a survey conducted by HolisticPro in 2004 the single most common problem encountered by therapists and other business owners is finding new customers and clients, and the reason is almost always the same: they lack a basic understanding of sound business and marketing principles,” he concludes.
In other words: they didn’t have the skills they needed and they didn’t know they didn’t know. Sadly, like many holistic therapists who qualify from their health training completely unprepared for the realities of running their own business, they were probably forced into quitting the work they loved, just so they can earn a regular wage doing a tedious 9-5 corporate job.
So what’s the solution? Well firstly, concede that you don’t know what you don’t know, and secondly, recognise that you don’t know what you NEED to know - to not only stay in business, but make your endeavours a massive success.
As a busy business owner it’s hard to get the time to search for solutions, as well as get the support you need to make your business ‘fire on all cylinders’. But you do need to make time and you need good help.
Try the work of the people who I think are “the best in the business”:
Celia Johnson, UK author of “How To Be A Successful Therapist”. Celia has been a complementary therapist for over 15 years and so brings a wealth of experience to her writing. Celia helps therapists to bridge the gap between qualifying and running a successful business. She writes about various aspects of practice management and she aims to help therapists develop confidence in their abilities and gain credibility by working in a professional way.
Andrew Ferguson, UK life coach and author of “LifeShift”. Andrew has been pioneering holistic enterprise ideas for 25 years, with a strong focus on marketing. He is passionate about people fulfilling their potential and has supported some 8,500 individuals to turn their dreams into reality. Based in London, his main work now is coaching and counselling enterprising people on business and life issues.
Amy Roberts, Australian author of “Ignite Your Massage Business”. Amy has been a Massage Therapist since 1994, and has over 3000 clients!! She practices a variety of techniques, such as Reflexology and Reiki. The success of her business motivated her to help other therapists achieve the same results.
Stephen Kneighery & Michael Pang, Australian authors of “The Complete Guide To Business Success In The Alternative Health Industry”. Stephen and Michael are founders of Alternative Health Business Solutions (AHBS) a company that provides natural health practitioners with the marketing and business skills to build their client base and share their gifts with society.
Michelle A. Vandepas, US author of “Marketing For The Holistic Practitioner”. Michelle is a creative entrepreneur at heart and loves working with others who wish to incorporate their creativity, integrity and spirituality into their business planning and entrepreneurial spirit. Over the years she has formed a variety of companies; retail, manufacturing, medical, training, and service, and has done corporate and government sales.
Pete Dickson, the man behind the “Creating your Dream Practice” seminars and author of “How To Write Effective Adverts And Flyers That Will Attract Clients To Your Practice Like A Magnet”. Pete gives hints and tips to make your communication to your prospective clients as effective and persuasive as possible.
Ken Warren, author of “The Pitfalls of Private Practice” in which he discusses the common mistakes made by private practitioners and, more importantly, how to avoid them. You will also gain some great ideas for doing more of the work you love, marketing your services well, and gaining more clients.
Claude Hopkins, deceased author of “Scientific Advertising”, a must read for anyone who is planning to spend money on advertising, no matter what line of business they’re in.
Nick Williams, author of “Powertools for Building the Possible Dream”, an indispensable guide that reveals the secrets behind the rich philosophy of a truly successful Dreambuilder, and shows you step by step the fastest and most joyful ways to launch yourself on the fast track to turning your dreams into an abundant source of income.
Joe Vitale, author of “Spiritual Marketing: A Proven 5-Step Formula for Easily Creating Wealth from the Inside Out”, that blows the socks off everything ever done in the spiritual-material world before. This is the little book that explains how to have real magic and real miracles in your life. It’s a joy to read and casts a spell on every reader. Mind-expanding, too!
Nick Rampley-Sturgeon, author of “Marketing for Results” and “Profits Through People”, who draws on many years of expertise both as a business owner and an adviser to small business owners to provide you with practical insights you can apply to your own business.
And, not forgetting my very own guide “Extra Income for Therapists - The 7 Secrets of Creating a Successful Practice”, where I share the seven secrets that every therapist should know in order to build a successful practice. Being a successful therapist takes much more than just being a talented therapist. Talent alone will get you nowhere if you’re not savvy with your business and marketing strategies.

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Go to: http://holisticlocal.co.uk/members/join/business